There are several reasons contributing to this increasingly prosperous advertisement industry. Because of the rapid development of economy, many manufacturers have realized the important role of advertisements in that they can stimulate production and win the market. In our competitive society consumers usually have the choice of several pands of the same product. Moreover, some advertisements are so attractive that they can not only provide lots of first-hand information about new products, but also channel the viewer to the pleasure of watching TV.

As we know every coin has two sides, so does the advertisement on TV. For one thing, high quality TV advertisements ping the viewers not only vast information but also sensuous enjoyment. For another thing, too many advertisements in low quality may spoil both the TV program and viewers mood. However, the viewer has the right to switch the channel if he does not like the program.