ThisalonedemonstratesthatthetelevisionbusinessisnotaneasyworldtosurviveinafactunderlinedbystatisticsthatshowthatoutofeightyEuropeantelevisionnetworksnolessthan50tookalossin1989.

¡¡¡¡Moreover,theintegrationoftheEuropeancommunitywillobligetelevisioncompaniestocooperatemorecloselyintermsofbothproductionanddistribution.

¡¡¡¡£¨49£©Creatinga¡°Europeanidentity¡±thatrespectsthedifferentculturesandtraditionswhichgotomakeuptheconnectingfabricoftheOldcontinentisnoeasytaskanddemandsastrategicchoice-thatofproducingprogramsinEuropeforEurope.ThisentailsreducingourdependenceontheNorthAmericanmarket,whoseprogramsrelatetoexperiencesandculturaltraditionswhicharedifferentfromourown.

¡¡¡¡Inordertoachievetheseobjectives,wemustconcentratemoreonco-productions,theexchangeofnews,documentaryservicesandtraining.ThisalsoinvolvestheagreementsbetweenEuropeancountriesforthecreationofaEuropeanbankwillhandlethefinancesnecessaryforproductioncosts.£¨50£©Indealingwithachallengeonsuchascale,itisnoexaggerationtosay¡°Unitywestand,dividedwefall¡±-andifIhadtochooseasloganitwouldbe¡°Unityinourdiversity.¡±Aunityofobjectivesthatnonethelessrespectthevariedpeculiaritiesofeachcountry.'

¡¡¡¡Section¢óWriting

¡¡¡¡PartA

¡¡¡¡51.Directions£º

¡¡¡¡TwomonthsagoyougotajobasaneditorforthemagazineDesigns&fashions.Butnowyoufindthatthewordisnotwhatyouexpected.Youdecidetoquit.Writealettertoyourboss,Mr.Wang,tellinghimyourdecisionstatingyourreason£¨s£©,andmakinganapology.

¡¡¡¡Writeyourletterwithnolessthan100words.WriteitneatlyonANSWERSHEET2.Donotsignyourownnameattheendoftheletter,use¡°LiMing¡±instead.Youdonotneedtowritetheaddress.£¨10points£©

¡¡¡¡PartB

¡¡¡¡52.Directions£º

¡¡¡¡Writeanessayof160-200wordsbasedonthefollowingdrawing.Inyouressay,youshouldfirstdescribethedrawingtheinterpretitsmeaning,andgiveyourcommentonit.

¡¡¡¡YoushouldwriteneatlyonANSWERSHEET2.£¨20points£©ª¦