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F.So,iftheprovinceswanttorunthehealth-careshow,theyshouldprovetheycanrunit,startingwithaninterprovincialhealthlistthatwouldendduplication,saveadministrativecosts,preventoneprovincefrombeingplayedoffagainstanother,andbargainforbetterdrugprices. G.Ofcoursethepharmaceuticalcompanieswillscream.Theylikedividedbuyers,theycanlobbybetterthatway.Theycanusethethreatofremovingjobsfromoneprovincetoanother.Theycanhopethat,ifoneprovinceincludesadrugonits,listthepressurewillcauseotherstoincludeitontheirs.Theywouldn'tlikeanationalagencyagency,butself-interestwouldleadthemtodealwithit. PartC Directions: ReadthefollowingtextcarefullyandthentranslatetheunderlinedsegmentsintoChinese.YourtranslationshouldbewrittenclearlyonANSWERSHEET2.(10points) ItisnoteasytotalkabouttheroleofthemassmediainthisoverwhelminglysignificantphaseinEuropeanhistory.Historyandnewsbecomeconfused,andone'simpressionstendtobeamixtureofskepticismandoptimism.(46)Televisionisoneofthemeansbywhichthesefeelingsarecreatedandconveyed-andperhapsneverbeforehasitservedtomuchtoconnectdifferentpeoplesandnationsasistherecenteventsinEurope.TheEuropethatisnowformingcannotbeanythingotherthanitspeoples,theirculturesandnationalidentities.WiththisinmindwecanbegintoanalyzetheEuropeantelevisionscene.(47)InEurope,aselsewheremulti-mediagroupshavebeenincreasinglysuccessfulgroupswhichbringtogethertelevision,radionewspapers,magazinesandpublishinghousesthatworkinrelationtooneanother.OneItalianexamplewouldbetheBerlusconigroupwhileabroadMaxwellandMurdochcometomind. Clearly,onlythebiggestandmostflexibletelevisioncompaniesaregoingtobeabletocompetecompleteinsucharichandhotly-contestedmarket.(48)ThisalonedemonstratesthatthetelevisionbusinessisnotaneasyworldtosurviveinafactunderlinedbystatisticsthatshowthatoutofeightyEuropeantelevisionnetworksnolessthan50tookalossin1989. Moreover,theintegrationoftheEuropeancommunitywillobligetelevisioncompaniestocooperatemorecloselyintermsofbothproductionanddistribution. (49)Creatinga“Europeanidentity”thatrespectsthedifferentculturesandtraditionswhichgotomakeuptheconnectingfabricoftheOldcontinentisnoeasytaskanddemandsastrategicchoice-thatofproducingprogramsinEuropeforEurope.ThisentailsreducingourdependenceontheNorthAmericanmarket,whoseprogramsrelatetoexperiencesandculturaltraditionswhicharedifferentfromourown. Inordertoachievetheseobjectives,wemustconcentratemoreonco-productions,theexchangeofnews,documentaryservicesandtraining.ThisalsoinvolvestheagreementsbetweenEuropeancountriesforthecreationofaEuropeanbankwillhandlethefinancesnecessaryforproductioncosts.(50)Indealingwithachallengeonsuchascale,itisnoexaggerationtosay“Unitywestand,dividedwefall”-andifIhadtochooseasloganitwouldbe“Unityinourdiversity.”Aunityofobjectivesthatnonethelessrespectthevariedpeculiaritiesofeachcountry.' SectionⅢWriting PartA 51.Directions: TwomonthsagoyougotajobasaneditorforthemagazineDesigns&fashions.Butnowyoufindthatthewordisnotwhatyouexpected.Youdecidetoquit.Writealettertoyourboss,Mr.Wang,tellinghimyourdecisionstatingyourreason(s),andmakinganapology.
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